Think about why you got started with your podcast.
Use those same reasons to create some of your first goals. Here are the typical reasons people start a podcast:
- Impact! Be bold and take a stand against something. Help someone through a hard time in their life. Be vulnerable and open up to your audience. Or just teach them things they don’t know. All of these movements create a ripple affect for others. By expressing your platform you give permission for others to explore and express theirs. I know this seems like it is not a great goal because it is not really tied to a metric. However, you can ask your audience to provide you with feedback. Reviews and testimonies will help build a strong audience base and loyal fans.
- Number of Plays! Now this is very measurable and most of the work is dependent on actions you can control. Creating and distributing marketing opportunities to share your podcast. Promoting your podcast on multiple platforms more than just a few times. Using SEO measures such as keywords and hashtags to increase your chances of being heard. Don’t be too hard on yourself. If your episode got over 145 plays it’s better than 50% of the shows out there. Be sure to make your podcast relevant and timeless at the same time. Give valid points to each.
- Monetization! Make Money! Raise brand and mission awareness while attracting revenue-generating opportunities. Increase your credibility while sharing your message. Monetization can come from many places and many platforms. You can create a sponsorship, sell commercial time, promote an affiliate brand and even ask for donations. I would start with whichever method is most comfortable and set a dollar amount to at least double what you have put into your podcast.
If you are ready to launch your podcast and not sure where to get started… You can join us every Sunday evening as we talk about all things PODCAST!